The pilots on financial services and other social impact programmes are one of the four pillars of WhatsApp’s strategy in India. The other three are in the areas of digitisation of small businesses, interaction of consumers with businesses and digital payments. India is WhatsApp’s largest market in terms of the size of its user base.
from The Financial Express https://ift.tt/3oZLeJz
https://ift.tt/eA8V8J FE Bureau
from The Financial Express https://ift.tt/3oZLeJz
https://ift.tt/eA8V8J FE Bureau
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